- June 12th, 2025
Additionally, HTML elements may shorten the semantic distance between concepts, pulling them closer together. For example, list items can be considered equally distant to one another, and “the title of a document may be considered to be close to every other term in document”. Page segmentation becomes significantly more important as we move toward mobile devices, which often hide portions of the page.
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Page speed is one of the most important factors for user experience. If your page takes too long to load, users will leave your page and choose another page that loads quicker. As with on-page SEO, I will talk about factors that are known to impact rankings directly and factors that don’t but otherwise can get you more visibility and organic clicks. Google uses them to understand what your page is about to better match the intent behind a given search query. Search intent is arguably the most important factor for on-page SEO. After all, providing searchers with relevant and useful information is what search engines need to do every second.
And at least according to this little study, these original images potentially help us rank. So if you’re using stock photos that a thousand other sites use, consider creating custom images. And I quickly SEO Anomaly realized that 100% of the type of content on the first page results were tools. AI tools, like ChatGPT, can be a great place to brainstorm potential titles, offering a good starting point for your creative process. Because users will instantly know that your content matches their search query (which can make them more likely to click).
You can easily create interactive elements for your site on a platform like Outgrow.co or even have ChatGPT code it for you. You have to give users a reason to keep coming back to your site. Google is actively looking for this as a signal of quality and trustworthy content. I can‘t emphasise enough how important it is to demonstrate real, first-hand experience in your content. In our case study, they were the only tool to detect AI content with near 100% accuracy – even for the most advanced model.
- Keyword usage is the first thing you should consider when optimizing content.
- Explore Backlinko’s array of in-depth marketing guides covering topics like off-page SEO, technical SEO, inbound link building, and more.
- Structured markup, or structured data, is the process of “marking up” your website source code to make it easier for Google to find and understand different elements of your content.
- Google predominantly evaluates and ranks your content based on the mobile version of the page.
- In SERPs, structured data visually improve the user experience and the click-through-rate.
- Image optimization is crucial for improving page load speed and enhancing SEO.
Why Should You Audit & Optimize Your URLs?
Use this space to highlight the key points of your page and encourage searchers to click through to your page. Consider adding external links to your on-site SEO checklist as well. Linking out to high-quality informational resources can add credibility to your content and provide additional value for your readers. Proper header tags also improve readability and user experience by making your content easier to scan and understand.
You From Ranking Higher
Well, you need to figure out why people link to specific pieces of content in your industry. A while back I noticed that most content about “SEO tools” only listed tools. If you want to dive deeper into keyword research, you can check out this video. I recommend typing a few different keywords into Google until you have a list of about 10 keywords.
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